Home Authors Posts by Sara Portell

Sara Portell

Sara Portell
Sara Portell is VP of User Experience at Unit4. Sara is a user experience leader with a broad international experience in Tech and eCommerce (B2B and B2C). She has focused on building user-centric products and experiences for global organizations and start-ups since 2009. She is passionate about systematically understanding people’s motivations, needs, and behaviors, aiming to improve the user experience to deliver world-class products.

How a People-Centric CX Strategy Drives Customer Retention

All companies want to build products and deliver support that delights customers. But there’s often a disconnect between what business leaders think customers want...

New Posts