Sawaram Suthar
Sam Suthar
Sawaram Suthar (Sam) is a Growth Strategist at Middleware, a unified cloud-native observability platform. He mainly works to build teams and scale marketing activities to achieve results. He has an MBA from the University of Pune.
6 Proven Ways To Revamp Your Digital Customer Experience
Image Source The average conversion rate for e-commerce was reported to be 2.86% globally in 2018 - which means over 97% of visitors on an average e-commerce...
A Definitive Guide to Improve Customer Experience for B2B
In a study by Accenture, two-thirds of B2B professionals states that new brands in the industry use customer experience to carve a niche for...
4 Psychological Techniques for Effective Customer Service
According to Econsultancy, every $92 spent on customer acquisition results in only $1 spent on conversion. This perfectly illustrates why businesses need to pay...
5 Ways That Invoicing Can Improve Customer Service & Business Processes
“The Customer is King!” “Our customer is at the centre of our business model.” “We do not believe in customer satisfaction. We believe in customer…
How Fulfillment Is an Essential Component for Cultivating the Best Customer Experience
Businesses all over the world are trying to improve customer engagement metrics through the promise of an amazing customer experience. According to Garter, more...
How to create customer-centric fulfillment and distribution?
In today’s omnichannel business ecosystem, marketers consider fulfilling the expectations of their customers to be their first priority. This is evident, especially in the...
Scaling Customer Service As Business Grows
Businesses experience many changes as they grow up. Ergo, customer service is susceptible to these changes. That’s why it’s so important that businesses actually...
Five Solid Ways to Improve Customer Communication on Your Website
The digital ecosystem has transformed the way business is conducted in the modern world. All the efforts were put in offline branding/marketing by a...
Moving Toward a Digital, Customer-Centric Marketing Strategy
To a large extent, the customers own your brand. You can’t run a successful business without your customers. Your customers are getting smarter far...