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Tom Cates

Tom Cates
As CEO of salesEQUITY, I've established a research-based approach to uncovering the true value of a client relationship. As counsel to a wide array of industries and organizations, I help companies tackle real issues like market research, customer satisfaction, retention and loyalty, process improvement and change management.I'm also an author of three books and a recognized speaker, known for my natural storytelling ability that inspires audiences to achieve better client relationships.

Turning Client Defection into Client Perfection

Are your customers happy? For most B2B organizations, the quick answer might be “yes,” or even, “I guess so.” A “no news is good...

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