Mark Sage
Mark Sage
Loyalty Director at Aimia (incorporating Carlson Marketing). Marketer, technologist, burnt out developer, planner, innovator, newbie cyclist
Balancing big data with a big voice
Back in the day, loyalty communications were pretty simple. You got a Welcome Pack when you joined and then periodic points statements after that. ...
Mutualistic Marketing – The Loyalty Cuckoo
As everyone knows, many Cuckoos will lay their eggs within the nests of other species. This activity, known as brood parasitism, relieves the...
What we can learn from PayPal’s shunning of skeuomorphic design
Skeuomorph is an interesting word. It's from the Greek for vessel/tool (skeuos) and shape (morphe) and is basically used to describe something which retains the...
If Apple did loyalty…
I was updating one of my Blackberry phone apps this week - something I'd been putting off for a while as I know from...
Pinterest taps into the active lurker
Another week, another social network explodes onto the scene. Barely 2 years old and picture collecting social network Pinterest is growing rapidly and making...
Frictionless Loyalty – Two biggest loyalty launches this year
In the last couple of months, two new massive loyalty initiatives have been launched - and nobody really noticed. Together they cover over 16 billion...
Tesco profit warning – how much was Clubcard responsible?
If they say a picture is worth a thousand words then the following graph is no exception. Using Tesco market share data from TNS/Kantar Worldpanel,...
You and Yours (3 key loyalty trends for 2012)
At this time of year, thoughts tend to be about you and yours. This however may be a continuing theme going into 2012 as...
When excluding customers adds value
I'm a loser. I've been a loser lots of times. When I play poker, I very rarely win big and tend to be happy...