Ruth Peters
Ruth Peters
Ruth Peters is an innovative and strategic business leader with a proven history in digital media and go-to-market strategy. As a founding member and company director of VYRE Ltd, Ruth was instrumental in the company’s growth and helped guide the sale of the company to Accel KKR. She also held executive roles at Intent HQ and SaaS customer intelligence and marketing operations consultancy ICP. Today, Ruth serves as chief marketing officer for SimplicityDX, the edge experience company.
Digital Customer Experience Drives E-Commerce Profitability
E-commerce profitability is driven directly by digital experience. Many e-commerce operations are not profitable, and the key to profitability comes from repeat customers. To...