Robert Passikoff
Robert Passikoff
Robert Passikoff, Founder and President of Brand Keys, Inc., pioneered research in loyalty and engagement, creating the Brand Keys Customer Loyalty Engagement Index® ,the Sports Fan Loyalty Index® , and the Women's Wear Daily Fashion Brand Engagement Index® . His first best-selling book, Predicting Market Success provides marketers a 21st century perspective on predictive loyalty metrics. His newest book is The Certainty Principle: How to Guarantee Brand Profits in the Consumer Engagement Marketplace.
REI Will Close Stores on Black Friday
Here’s an idea. Close up your store on Black Friday. Seriously, close up. Close Black Friday? The biggest shopping day of the year? No really....
Target’s Cheap Chic Re-Captivates Discount Customers
We’ve said this a thousand times, but here it is again, once more wrapped up with an in-market validation ribbon: Emotional aspects of a...
“Gray Thursday,” “Black Friday,” “Small Biz Saturday,” “Sofa Sunday,” and “Cyber Monday” Are Different
Four years ago, we predicted that “Black Friday” would become a season unto itself and now it has. Super-charged by heightened competition, retailers have...
Leading Brand Trends for 2014
In numerology, the number 14 is associated with forward movement, new methods of experience, opportunity, and personal engagement, a good omen as to the...
To Re-Boot BlackBerry Boots CEO but Death Spiral Looms
After months of looking for a buyer, BlackBerry has given up plans to sell the company and has indicated their intent to raise one...
Do You Want a Phone with a Camera, or a Camera With a Phone?
We speak to consumers about many categories and brands and generally they express the top-of-mind opinion that the technology brands, by creating innovation, create...
What Something’s Worth?
Here's part of a quote, which should resonate with every marketer. "Nowadays people know the price of everything." Hard to argue with that, what...
Ron Johnson Ousted As JCPenney CEO
In 2000 the average tenure of a CEO was 10 years. In 2008 it was down to 8 ½, signaling a slightly higher degree...
McDonald’s Fish McBites Flounders. New Product Line Doesn’t Hook Consumers
Real fishermen have a saying: "a bad day of fishing is better than a good day at the office," but perhaps not at McDonald's....
Toyota’s Family Tree
Every family has its problems. Toyota, which started as a division of the Toyota Automatic Loom Works, managed to develop a worldwide presence and...
The New BlackBerry Brand
Remember RIM – Research In Motion– the company that used to be a juggernaut of smartphones? They just introduced their long-delayed BlackBerry 10. In...
Just Plain Bad Marketing Is Losing Retail War for jcp
I wrote a column a while ago about how J.C. Penney, wasn't a brand if, in the classic sense, you defined that as a...
Look! Up In the Sky! It’s a Bird! It’s a Plane! Nah, It’s Just the American Airlines Brand Plummeting...
It will come as no surprise to anyone that the most-important customer engagement driver in the airline category is "Safety." The plane goes up,...
RIM Shot- Blackberry Heading into the Death Spiral
Research In Motion's new Blackberry 10 operating system was due out around now. And, yes, we know Apple launched their iPhone 5 and sold...
No More “Kodak Moments”
Kodak is going to stop doing what they were once the first to ever do. No, not produce Kodachrome. They stopped that 10 years...
J.C. Penny’s, the ACME Department Store of the 21st century
We were going to start today's blog with a title in the form of a question. Something like, "Would you like a simpler system...
Borders Postmortem, A Failure of Loyalty
It's been said that a good book tells the truth about its hero and a bad book tells the truth about its author. But...