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Ron Jacobs

Ron Jacobs
Ron Jacobs is the CEO & founder of relationship marketing agency Jacobs & Clevenger. The marketing industry veteran, author and teacher has nearly four decades of marketing experience and is a recognized leader in the marketing community for his work and thought leadership on response and relationship marketing. He can be reached at [email protected].

Brand Loyalty is About Engagement, Conversion and Retention. Not Points

During the Mad Men-era of advertising in the 1960s, there was a significant creative revolution that changed how products and services would forever be...

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