Roger Kamena

How to Use a DMP to Improve the Customer Experience

Data Management Platforms have emerged over this past decade as the leading digital segmentation technology for media deployment, audience extension and customer behaviour analysis in near real-time. Using mostly graph-based data collection and marketing AI algorithms, a DMP can collect, match and deploy 1st,...

Is George Soros Right About Predicting the End of Facebook and Google?

As marketers, we very much take platforms like Facebook and Google as a given. These two platforms have become inextricably intertwined with our marketing strategies to the same extent as they are with our personal lives. In fact, who could even imagine a world...

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