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Roger L. Brooks

Roger L. Brooks
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The Golden Rule

You've all experienced the surprise and delight of being treated like a valued customer. There's no better feeling than being pampered when buying a...

Meet Your Customers Via Loyalty

Every day, operators are contemplating the pros and cons of introducing a customer loyalty program. Customer loyalty programs have been the buzz of the...

Cashiers: The Key to Customer Loyalty

Let's face it; being a cashier in the convenience and petroleum retailing industry is not the easiest job. It takes a special person to...

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