Roger L. Brooks

The Golden Rule

You've all experienced the surprise and delight of being treated like a valued customer. There's no better feeling than being pampered when buying a new pair of shoes, or being attended to when trying to find cold medicine at the pharmacy. On the flip...

Meet Your Customers Via Loyalty

Every day, operators are contemplating the pros and cons of introducing a customer loyalty program. Customer loyalty programs have been the buzz of the industry for the past several years, and those of you without a program probably continue to ask the same questions...

Cashiers: The Key to Customer Loyalty

Let's face it; being a cashier in the convenience and petroleum retailing industry is not the easiest job. It takes a special person to endure the unusual hours and long lines of occasionally disrespectful customers, and quite often, cashiers make little more than minimum...

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