Rochelle Williams

Email Design Tips to Boost Your Open Rates

Email is the biggest marketing tool we have — and maybe even the only tool. There are an endless number of ways to use email to its best advantage, but if a website doesn't have a list of design tips, how do you know...

5 Reasons to Prioritize Email List Hygiene for Marketing Success

Source: iStockphoto Do you know that your email list hygiene can make or break your next marketing campaign? Not sure what this term means? Email list hygiene is the process of weeding out cold or decayed contacts and retaining the responsive ones. There is nothing...

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