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Liz Roche

Liz Roche
Customers Incorporated
Liz and Jim Roche are the founding partners of Customers Incorporated, a CRM research and consulting firm. Liz has 20 years of IT and business experience. Jim's approach is driven by more than 25 years of sales, marketing and management success. They are based in Stamford, Connecticut.

If Sales Effectiveness Were Baseball, the World Series Would Still Be a Few Years Away

If CRM were a baseball game, what inning would we be in? We were asked that question way back in 1999. Our answer then:...

Don’t Wait for Godot: You Can Make Sales More Effective Without the Latest Killer App

The most misunderstood of all CRM domains, sales effectiveness, continues to be a just-out-of-reach goal for thousands of organizations despite years of having tried...

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