Liz Roche

If Sales Effectiveness Were Baseball, the World Series Would Still Be a Few Years...

If CRM were a baseball game, what inning would we be in? We were asked that question way back in 1999. Our answer then: maybe the first or second inning. Today we'd probably put CRM somewhere in the sixth inning. And it seems to...

Don’t Wait for Godot: You Can Make Sales More Effective Without the Latest Killer...

The most misunderstood of all CRM domains, sales effectiveness, continues to be a just-out-of-reach goal for thousands of organizations despite years of having tried and failed to implement "sales effectiveness" technology. Therein lies the mistake every organization we've ever worked with makes: Waiting for...

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