Rob Krugman
AI, Chatbots, Personalized Videos: Realizing the Impact of Technology on Customer Communications and Experience
In today’s hyper-digitized and disrupted world, artificial intelligence (AI), chatbots and personalized videos are shifting consumer behavior, changing business goals and impacting the ways in which people and technology communicate. That said, which will have the largest impact on the way businesses communicate with...
The Bills and Statements of the Future Are All About the Customer
Nothing is really ever “one size fits all.” The customer experience revolution makes this clearer every day. Innovations, like targeted ads, social media and streaming services, bring increased personalization to the brand-customer relationship, shifting the power to the hands of the customer. Take Netflix, for...
3 Building Blocks for Creating Engaging Customer Communications
Contextual, sophisticated marketing and pre-sale communications are often used to attract customers; however, once they win the customer’s business, some companies send impersonal, unattractive mass communications. They overlook a powerful customer...