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Bob Kaden

Bob Kaden
The Kaden Co.
Bob Kaden is the author of Guerrilla Marketing Research and president of The Kaden Company, a marketing research consultancy that works with clients in planning and applying research to make more money. He is a frequent lecturer and trainer in the areas of creativity and marketing research processes.

Don’t Just Collect Customer Satisfaction Data; Do Something With It

I bet you've never considered that your customer service staff should be part of your marketing budget. Consider how easily you could spend $25,000, $50,000...

What Should You Do When You Get an “Aha!” From Focus Groups?

I've seen it many, many times. It can be downright intoxicating. Sometimes it's so overwhelming that it ends up costing your company untold millions....

Can You Tap Into Customers’ Desires to Give Your Brand a Purpose?

A long time ago, it became clear to me that the goal of research is to find the consumer need, wish, want or desires...

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