Rob Daleman
Rob Daleman
Rob Daleman is VP of Corporate Marketing for Quadient. He brings 18+ years of industry experience in technology marketing, both direct and channel, to his position. Previously, Rob led marketing at Avaya Canada, go-to-market for medium businesses at Dell Canada and brings marketing, finance, manufacturing and logistics experience from his time at Maple Leaf Foods. With a strong focus on the customer experience, Rob continues to combine digital and social media to drive awareness and consideration in the B2B marketplace. Rob holds an MBA from the Schulich School of Business.
A Path to Customer Experience Excellence
You may already know that it’s critical for your entire organization to work together to create the experience your customers want and expect. You...
Integrating Digital Touchpoints Into the Overall Customer Experience
As companies rush to understand and adopt digital channels, it is generating complexity, confusion and a growing disconnect in most customer journeys today. ...
Dear Banker, it’s time to put the customer at the center of your onboarding journey
Few industries are feeling the effects of digital transformation more deeply than financial services. According to Celent, in the last five years the...
Critical Focus Areas for Customer Experience Improvement
Organizations continue to intensify their focus on customer experience (CX), realizing significant benefits are possible if they pull together traditional customer service, stronger multichannel...
Graduate from the Marshmallow Challenge to the Marshmallow Test
Congratulations! Your customer communications have passed the Marshmallow Challenge – you have started A/B testing and tracking customer interactions and using this feedback to...
Do Your Customer Communications Pass the Marshmallow Challenge?
If you are like most organizations, you put a lot of time, energy and pride into the creation of your customer communications. If...
Tech Migration Can Be Scary. There, I Said It
What feelings come to mind when you hear the words 'technology migration?' Did you feel your blood pressure begin to rise? Are your...
Six ways to improve your customer experience in 2016
January is behind us, and a new year gets well underway. Here are some of the emerging trends that we saw in 2015...