Rob Jensen
Rob Jensen has spent over 20 years in marketing, communications and business development leadership positions with leading enterprise business-to-business (B2B) software and technology companies. Throughout his career, Rob has successfully overseen groups that generated global awareness, increased lead generation and enabled sales teams for EMC/Captiva, Kofax, Anacomp, TRW, HNC Software and AudaExplore. In addition, Rob has specialized in initiating, managing and facilitating customer and partner advisory board programs for several of these companies in the U.S. and abroad.
In talking to fellow customer marketers at the recent CustomerXCon 2023 conference held in Boston, it became clear that our charters and roles as...
We sometimes talk to customer marketing professionals – especially those working for large companies – who tell us their firms operate multiple customer advisory...
As customer advisory board (CAB) managers maintain the momentum of the programs, one of the key checkpoints on initiative status will be their internal...
As a customer advisory board (CAB) manager, you may be wondering (or asked) whether your prospects (who hopefully will soon become customers) should be...
While taking notes during a customer advisory board (CAB) meeting isn’t rocket science, it’s a task not to be taken lightly either. After all,...
We talk to many customer advisory board (CAB) managers who contact us about their challenges. And while the hurdles they face are often common...
When advising those who manage their customer advisory board (CAB) programs, we’re sometimes asked about the need to interview CAB members in advance of...
When initiating a customer advisory board (CAB) program, one of the first hurdles often faced by host companies is recruiting customers to join their...
If you’ve organized your next customer advisory board (CAB) meeting, procured your event site, garnered about a dozen member RSVPs, and created and reviewed...
During a recent Ignite webinar, our experts described techniques to effectively facilitate customer advisory board (CAB) meetings. After all, facilitation is a constant challenge...
Occasionally, customer advisory board (CAB) managers will receive a request from a CAB member to substitute another representative from their company to take their...
When creating and designing a customer advisory board (CAB) initiative, one aspect that tends to get overlooked or undervalued by CAB managers and executive...
We are often asked by customer advisory board (CAB) practitioners who from their own companies should be invited to attend their initial or next...
While PowerPoint is an excellent business tool to communicate ideas, its pervasive, constant use has weakened the impact it once had. While professionals may...
After over a decade of working with Fortune 500 and leading growth companies, we’ve facilitated hundreds of successful customer advisory board (CAB) meetings. Those...
We are often asked about the costs of starting a customer advisory board (CAB) program. And while these can vary based on your budget,...
While the Covid pandemic may be (finally!) waning or even (hopefully!) coming to an end, we’re seeing a somewhat delayed and mixed reaction from...
One of the most important concepts to learn – and communicate to your members and internal executives – is that your customer advisory board...
Well-run customer advisory boards (CABs) usually get a high percentage of member attendees at meetings (either in-person or virtual). And why not – these...
With the Covid pandemic and related variants surging to and fro, many companies are struggling with their in-person travel and meeting procedures and policies....