Roanne Neuwirth
Peers: The Secret Sauce to Advisory Board Success
The formula for a successful customer advisory board is simple, but can be challenging to achieve: it’s all about reciprocal value. You have to create as much value for members as you expect to get out of it yourselves as the sponsoring company. As companies...
Digital Transformation – Aligning the CMO and CIO Agendas
The advent of digital is dramatically transforming businesses and industries, providing opportunities to disrupt and reinvent as well as challenges to respond to and stay ahead of changing customer demands. As we talk in depth to hundreds of C-suite executives in the course...
Is the Voice of Your Customer Being Drowned Out by Big Data?
For marketers who perpetually seek metrics, big data seems like a jackpot of insights and opportunities for quantitatively measuring the impact and results of marketing efforts. So, it’s no surprise that companies are responding with their wallets....