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Mukesh Gupta

Mukesh Gupta
I currently work for SAP as Customer advocate. In this capacity, I am responsible to ensure that the voice of the customer is being heard and play the bridge between customers and SAP. Prior to joining SAP, I have worked with different organizations serving in different functions like customer service, logistics, production planning & sales, marketing and business development functions. I was also the founder-CEO of a start-up called "Innovative Enterprises". The venture was in the retail & distribution business. I blog at http://rmukeshgupta.com.

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How many times have we heard this and felt the exact opposite. I hate listening to some automated machine telling me that the company...

Can CIO’s or CTO’s become Agents of Innovation or Transformation

Recently, Dan Burrus wrote a couple of blog post for HBR, where he expects that CIO's and CTO's to embrace new roles within...

Was Mahatma Gandhi the Ultimate Marketer?

As India celebrates its independence day, we remember the leaders and the hundreds of thousands of martyrs who laid their lives for the country. As...

How (Not) to Demo

Last week I attended a conference, where during the keynote, a cool new product was introduced and someone asked to show a demo of...

Advertising, Big Data and Persuasion

Advertising as we know it is changing. There are two kinds of advertising that we see now: Intrusive: This is the kind that is targeted...

Future of The NewsPaper Industry

Jeff Bezos has stirred up a lot of interest in the News Paper Industry by acquiring "The Washington Post" in his individual capacity. There...

Engaging Your Customers Is Not Sufficient Anymore

We are in an era where we are grappling with too much choice. Consumers today are facing a challenge in keeping up with...

Lessons from a Failed (Billion Dollar) Business Model Innovation Attempt

In May this year, Better Place, an auto tech company filed for bankruptcy, burning close to a billion dollars. They had a brilliant solution...

Customer Engagement during Moments of Truth

Last week, I was flying on a Jet Airways flight from Delhi to Bangalore. This was an evening flight and they serve food (dinner)...

The State Of Social Media Marketing is Not So Depressing After All

I recently ready a blog post titled – "The Depressing State Of Social Media Marketing" by Mitch Joel (btw, I highly recommend both his...

First Step in the Journey Towards Becoming a Real-time Business

There is a lot of talk about Real-time data and how real-time data can provide organizations to be able to respond in near real-time...

Targeted Advertising Vs Intrinsic Advertising

There has been a lot of interest lately in "Big Data" and how this will allow marketers to create campaigns that are targeted towards...

Two Awesome Campaigns: A Cancer Hospital and A Cola

What could be common between a hospital trying to treat kids with cancer and Coca Cola ? Simply amazing thought process leading to some...

Something that Facebook, Twitter and Google have all missed

Of late, I have realized that I the time I spend on G+ or FaceBook or Twitter's site has gone down drastically. However, my...

Customer Loyalty is Not Just About Having Loyal Customers

Whenever someone talks about customer loyalty, the first thing that comes to mind is "Loyal Customers". However, people forget that this is just one side...

Three Things That I Look in a Person Before Hiring

I read a wonderful post by Shane Parrish titled "Warren Buffet: The three things I look for in a person". Here he shares three qualities...

Building High Performing Sales Teams

Are you under constant pressure to deliver an ever increasing sales targets? Do you want to explore if there is a way that you can...

What can Sales Teams Learn from Performing Arts?

Selling has a lot in common with performing arts than visible at first glance. One of the most important goal of a performing artist is...

An Example of True Customer Centricity – When Banking is No Longer Just About Banking

Fifth Third Bank and NextJob came together to address a challenge faced by most retail banks – Mortgage defaults. According to the press release from...

Do Your Customers Feel Being Bullied?

Winning in the marketplace comes with a lot of hard work and sustained effort. It is easy to fall into the habit of winning. Though...

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