Mukesh Gupta

Future of The NewsPaper Industry

Jeff Bezos has stirred up a lot of interest in the News Paper Industry by acquiring "The Washington Post" in his individual capacity. There are a lot of expectations now from him and Washington Post to define the future of this industry. If he...

Advertising, Big Data and Persuasion

Advertising as we know it is changing. There are two kinds of advertising that we see now: Intrusive: This is the kind that is targeted at a customer in a moment of truth (about to buy a product/service) and will try to convince this person...

Engaging Your Customers Is Not Sufficient Anymore

We are in an era where we are grappling with too much choice. Consumers today are facing a challenge in keeping up with the different choices they have. Every product or service category has become crowded (maybe apart from some categories like online search,...

Customer Engagement during Moments of Truth

Last week, I was flying on a Jet Airways flight from Delhi to Bangalore. This was an evening flight and they serve food (dinner) in the flight. The service staff completed serving food to all the passengers and started to come back to collect the...

Lessons from a Failed (Billion Dollar) Business Model Innovation Attempt

In May this year, Better Place, an auto tech company filed for bankruptcy, burning close to a billion dollars. They had a brilliant solution to a complex problem. Their idea was to replace fossil fuels with batteries – literally. What this meant was that as...

The State Of Social Media Marketing is Not So Depressing After All

I recently ready a blog post titled – "The Depressing State Of Social Media Marketing" by Mitch Joel (btw, I highly recommend both his podcast and the blog) lament about how brands are not realizing the true potential of Social Media. In my opinion, the...

First Step in the Journey Towards Becoming a Real-time Business

There is a lot of talk about Real-time data and how real-time data can provide organizations to be able to respond in near real-time to business events. However, to realize such a vision, there is a lot that needs to change in the way we...

Targeted Advertising Vs Intrinsic Advertising

There has been a lot of interest lately in "Big Data" and how this will allow marketers to create campaigns that are targeted towards every individual consumer and hence will drive the consumption economy. I would like to differ on this. Though, there is no...

Two Awesome Campaigns: A Cancer Hospital and A Cola

What could be common between a hospital trying to treat kids with cancer and Coca Cola ? Simply amazing thought process leading to some of the most creative campaigns that I have seen lately. Hospital Campaign: A.C.Camargo Cancer Center treats children with cancer. The first…

Something that Facebook, Twitter and Google have all missed

Of late, I have realized that I the time I spend on G+ or FaceBook or Twitter's site has gone down drastically. However, my activity on these networks has substantially increased. I have done this by using FlipBoard where I am able to not only...

Customer Loyalty is Not Just About Having Loyal Customers

Whenever someone talks about customer loyalty, the first thing that comes to mind is "Loyal Customers". However, people forget that this is just one side of the coin. The other side is "being loyal to your customers". It is so surprising to see that almost…

Three Things That I Look in a Person Before Hiring

I read a wonderful post by Shane Parrish titled "Warren Buffet: The three things I look for in a person". Here he shares three qualities that Buffet looks in a person: Integrity Intelligence Energy He also thinks that without the first, the other two don't…

Building High Performing Sales Teams

Are you under constant pressure to deliver an ever increasing sales targets? Do you want to explore if there is a way that you can build a culture that enables high performing sales teams and guide them to consistently push the limits and deliver quarter...

What can Sales Teams Learn from Performing Arts?

Selling has a lot in common with performing arts than visible at first glance. One of the most important goal of a performing artist is to take their audience on a journey with them, the more immersive the experience, the more successful is the performance.…

An Example of True Customer Centricity – When Banking is No Longer Just About...

Fifth Third Bank and NextJob came together to address a challenge faced by most retail banks – Mortgage defaults. According to the press release from the company, Steven Alonso, executive vice president and head of Fifth Third Bancorp says - "Up to half of mortgage…

Do Your Customers Feel Being Bullied?

Winning in the marketplace comes with a lot of hard work and sustained effort. It is easy to fall into the habit of winning. Though it is a great feeling, one should be very cautious about a few things. This winning habit could make your…

What Do You Do When You Lose a Deal

No matter how good you are, you are bound to lose some deals to your competition. However, all is not lost. As they say, "Losing a battle doesn't mean you shall lose the war". How you respond and act in such a situation can go...

Sales Forecasting

Every sales organization has a sales forecasting process in place. This is usually done in a meeting or on a tele-conference.During this call each sales team talk about how much sales closure do they each expect for the week, month or quarter. This is also...

Customer engagement in a digital era

There have been reports that the overall customer engagement at banks for customers using one of the digital channels like Online banking, mobile banking, etc. One of the most important aspect of customer engagement, is in fact engagement. You need to continuously engage with your…

Innovation or Acquisition

As leaders of an organization, one is always confronted with the need to constantly find avenues of growth to keep their share holders happy. If you are leading one such organization, you are also constantly grappling with the question about where could the next...

New Posts

CustomerThink