Mark Gibson
Mark Gibson
Mark Gibson has been at the forefront of developing sales and marketing tools that create clarity in messaging value for 30 years. As a consultant he is now engaged in helping sales, marketing and enablement teams to get clear about value creation. Clarity attracts inbound leads, clarity converts visitors into leads and leads into customers, clarity builds mindshare, clarity engages customers, clarity differentiates value, clarity helps onboard new hires clarity helps raise funds, clarity + execution win markets.
Resources for Creating Engaging Powerpoint Sales Presentations
In May this year I posted an article entitled "A Guide to creating engaging Powerpoint Sales Presentations" This article attracted above average interest and I...
Value Creation and Differentiation–Sales, Marketing Achilles’ Heel
Stan DeVaughn of Turner DeVaugh sent me a survey his firm conducted late last year in conjunction with Jigsaw for the CIO council entitled,...
Becoming a Sales or Marketing Linchpin – A Book Review
I loved Seth Godin's latest book Linchpin, but Linchpin is not for everyone. There is a certain percentage of the population that doesn't want...
Is your sales team overservicing clients or underachieving potential?
In the book "Why Killer Products Don't Sell," authors, Dominic Rowsell and Ian Gotts state there are four different and distinct buying cultures, which...
The Role of Sales and Marketing Consultants in Start-ups
In the past couple of months I have met with four entrepreneurs, all highly passionate about their products and excited with the potential for...