Richard Calvert

The four segments of locked-down consumers: Why an understanding of consumer behaviour has never...

As we all know these are unprecedented times. And whilst it is difficult to think about anything other than the devastation that coronavirus is wreaking across the globe, life; albeit unusual, still goes on. Those of us that have not yet contracted the virus...

Are you orchestration-ready?

Marketing orchestration is nothing new. In fact it is really quite old. It first came to prominence back in 2013, the year that HMV went bust, the horsemeat scandal shocked the country, Prince George was born and Facebook and Twitter both went public. Seems...

What is a customer journey? The jury is out

Recently we won an award for our work with Jo Malone London. One of the categories we entered was Best Customer Journey – but what soon became apparent is that there are differences in opinion when it comes to defining exactly what we all...

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