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Richard Calvert

Richard Calvert
Richard is the co-founder of The Thread Team and Marketing Strategist. The Thread Team is a data-driven agency with a difference. It is founded on the modern working practices and the latest technology. The Thread Team has no physical headquarters, instead its global team members connect daily with each other and clients using various web enabled comms platforms. This flexible structure means that The Thread team is able to offer clients the very best talent – no matter where they live, their personal circumstances or their stage of life.

Zero the hero for metaverse marketing

For many brands the Metaverse still remains a bit of a question mark. But despite this, it is critical that businesses start to get...

Don’t write off Gen Z

It's no secret, marketing’s obsession with the new. As a result, more traditional tools and techniques are overlooked despite still being very relevant. Direct...

The Value Exchange Audit: Pinpoint the best points of value to maximise your customer’s experience

Knowing where value lies for the customer has become critical, as satisfied customers lead to more customer loyalty and retention, positive word-of-mouth, a stronger...

Selling cars in the New Normal

Last week the UK witnessed its first drive-in wedding. A resourceful couple, not wanting to limit their big day to just 15 of their...

The four segments of locked-down consumers: Why an understanding of consumer behaviour has never been more critical

As we all know these are unprecedented times. And whilst it is difficult to think about anything other than the devastation that coronavirus is...

Are you orchestration-ready?

Marketing orchestration is nothing new. In fact it is really quite old. It first came to prominence back in 2013, the year that HMV...

What is a customer journey? The jury is out

Recently we won an award for our work with Jo Malone London. One of the categories we entered was Best Customer Journey – but...

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