Rhonda Basler
Rhonda Basler
Compass
With more than two decades of marketing and operations experience, Rhonda Basler is currently the Head of Operations & Agent Experience for Compass in St. Louis, Kansas City, and Nashville. Throughout her career, Rhonda has held the customer in the highest esteem and intimately understands the relationship between employee satisfaction and customer experience. Rhonda's career has spanned both B2B and B2C companies including Dot Foods, H & R Block, Hallmark, and Compass Realty Group.
Don’t Lose the Human Touch When Using AI and Big Data for Marketing
As we make our way through 2021, our Artificial Intelligence (AI) and Business Intelligence (BI) dreams are turning into a reality. Bots, machine learning,...
How to Keep Remote Workers Motivated and Feeling Appreciated Through a Screen
COVID-19 is on its way to being an endemic disease that forever changes the way we live and work. For companies who continue to...
Why Life-Event Marketing Should Be Part of Every Veterinary Marketing Plan
Veterinary marketing should engage clients in ways that acknowledge the familial role pets play in their lives. People see their pets as part of the...
Why socially responsible marketing is more important than ever
People appreciate brands that try hard to be socially responsible. In fact, brands that achieve perfect alignment with customers through marketing that doesn’t feel...
A How-to Guide From Hallmark for When a Client Loses a Pet
Being there. It’s a vital step toward building stronger relationships between businesses and their clients and customers, particularly when they’re struggling. Regardless, being open,...
National Nurses Week is Approaching. How will Health Systems Appreciate Their Frontline Workers?
Hope. Courage. Healing. These aren’t buzzwords — particularly after the past year. Though times have been difficult, essential healthcare workers have stepped up to the...
3 Strategies to Enhance Your Veterinary Marketing for Modern Consumers
Pets are people, too. Well, not technically — but they are full-fledged family members to 72% of folks in the United States. As birth rates...
How to Show Your Appreciation to Essential Healthcare Workers
The pandemic has left healthcare workers across the country not only physically, but also emotionally exhausted. And sadly, some have been left almost completely...
Marketing to Boomers? Here Are 3 Tactics You Can Apply Today.
In 2021, it’s not so much about who you’d like to support your business and more about who can. And there’s no denying the...
What You Need to Know About Direct Mail Marketing In the Digital Age
With all the digital marketing channels now available, direct mail has fallen out of favor with a number of marketers—an unfortunate turn of events...
3 Tips Brand Marketers Can Use When Marketing During a Pandemic
Raise your hand if you thought this pandemic would blow over in a week or two last spring. Instead, the virus dug in its heels...
How to Bolster Employee Engagement and Morale in Trying Times
This article was originally published on HR Daily Advisor. Times are tough for businesses. Rapid shifts in operations have left little time to plan or...
4 Ways to Use Winning Content to Produce Effective Direct Mail Marketing
Content marketing sells. In fact, it sells so well that most brands rely on a proprietary combination of traditional “salesy” advertising and more creative, education-focused...
A Resurgence in the Importance of Direct Mail as a Result of the Pandemic
You’ve probably reevaluated your marketing strategies since the beginning of the pandemic. After all, consumer buying has changed quite a bit. As we move...
How to empower employees to fight social isolation among senior living residents
The fight against social isolation among older adults is not new for senior living community leaders and employees. These residents, however, now are at...
Why Marketers Need to Disrupt Valentine’s Day
What is Valentine’s Day all about? Consumers tend to imagine hearts, chocolate, cupid, and romance. For marketers, it’s all of that — plus dollar...
The 2021 Tool Kit Companies Need Now to Build a Better Customer Experience
Your customers’ lives aren’t the same as they were a year ago. Their worlds are filled with everything from social isolation to trying to...
No Party, No Problem: 6 Ways to Celebrate Employees This Holiday Season
Employees look forward to celebrating major holidays with co-workers at in-office or off-site events. To be sure, this year’s festivities might look a little...
When ‘Happy Holidays’ Rings Hollow, Focus on Showing Gratitude
In recent years, a growing number of companies have discovered the magic in sending holiday-themed cards and well wishes to customers and employees alike. Of...
Why Companies Have a Social Responsibility to Fight the Loneliness Epidemic
This article was originally published on AdAge March 3, 2020. Initiatives that directly impact mental health and wellbeing also make good business sense. Facebook’s dating…