Mike Morgan
Mike has over 20 years of ICT, OA and CE channel sales and marketing management experience and is responsible for Relayware's global go-to-market strategy as well as the sales and marketing functions while overseeing the company's operations worldwide. Mike is recognized as one of the industry's leading experts in indirect go-to-market strategy best practice.
Concluding our recent series on best practice methods for the provision of web-based partner support resources: Legal Disclaimer / Privacy Statement / Terms and Conditions…
Continuing on our recent series on best practice methods for the provision of web-based partner support resources: Content Product Services Catalog / Product and Services…
Self-Profiling In order to maintain data quality in your database and improve the targeting and quality of your communication, offer partners access and editing rights...
These blogs will provide you with insights and opinions about partner relationship management from a strategic and a best practice perspective. We will also...
Last week, we started to consider the best approaches for providing a service and support offering to your channel partners for which the investment...
These blogs will provide you with insights and opinions about partner relationship management from a strategic and a best practice perspective. We will also...
So far, we've talked about defining your objective, selection and segmentation of receivers, medium and message. In this the last part of this...
The message consists of three basic elements: Syntax – What you say. Semantics – How you say it and how you want it to be…
eMail is still the default B2B communication method these days long replacing the direct mail piece. It looks likely to be eclipsed by social...
These blogs will provide you with insights and opinions about partner relationship management from a strategic and a best practice perspective. We will also...
Communication is defined as "the process of conveying information from a sender to a receiver with the use of a medium in which the...
In its simplest form, this is providing marketing contacts within channel partners with advance information in relation to your own marketing campaigns and providing...
Providing channel partners with a means to register and track their own deals or leads with you is an excellent way of developing a...
Converting vendor generated demand into sales leads which can be distributed in a fair and consistent manner to the channel partners most suited to...
These blogs will provide you with insights and opinions about partner relationship management from a strategic and a best practice perspective. We will also...
With frequent travel to and from the UK and the USA, many of us at RelayWare have airline loyalty cards. When close to losing...
Channel partner sales people are like any other. They prefer to sell brands that they know and trust and that require a minimal amount...
Sales people sell for many reasons; their innate competitiveness, their desire to be the best, a need to gain approval from their management and...
Where your channel is selling a volume product which is more mature, which has become a commodity or has multiple competitors, one has to...
So now you have successfully recruited your preferred channel partners. Now you have to enable them to effectively sell, market and provide support to...