Regan Davis
Regan Davis
Regan is responsible for leading TapClicks’ Enterprise Customer Success team focused on building customer relationships and making them as successful as possible. Regan has been in the tech, media and digital marketing space for more than 25 years. She has managed digital sales and account management teams and knows first-hand the value of providing data-driven insights to businesses on their marketing efforts to build their business. Regan comes to TapClicks after serving in executive leadership roles at Yahoo, Digital First Media, DevCon, AutoWeb and Dialog.
Making Sense of Metrics: Reporting KPIs, Context and Actionable Intelligence for Customer Success
“Client reporting” is a core competency in marketing practices today in which marketers closely track their campaign results on behalf of clients and customers....
Client Reporting: the Missing Link in the Evolution of Customer Success
As a marketing professional, your mission is to recruit clients, develop a plan to promote their goods and services, roll it out and watch...