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Ray Poynter

Ray Poynter
Ray is the Chief Research Officer at Platform One and a forty-year-plus veteran of the insights industry. Ray is the author of several books on research, such as the Handbook of Online and Social Media Research.

Inflation and Customer Experience – Learn from the past, plan for the future

The number one concern for customers, businesses and Governments at the moment is inflation. One of the reasons that it is such a big...

Why is Customer Satisfaction Falling When CX Spending is Booming? 6 Ways to Improve Linkage

Yes, you read that headline correctly. Spending on customer experience systems is increasing but, for the last few years, customer satisfaction has been falling....

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