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Ralf Caly

Ralf Caly
BMW Group
Ralf Caly has been the head of the BMW Group's CRM/e-Business Program since July 2003. He was responsible for piloting the development of CRM and e-Business in the BMW's German and North American sales regions.

How BMW Channels Information to Everyone Involved in a Car Purchase: An Interview With Ralf Caly

Ralf Caly -
What's your strategy when you're one of the top automobile companies in the world? When it comes to BMW, it means using CRM to...

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