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Rajiv Sinha

Rajiv Sinha
Dr. Rajiv K. Sinha (Ph. D., Penn State) is a Professor of Marketing at the W.P. Carey School of Business, ASU. His research interests include new product development, technology diffusion, software and music piracy, product pricing, public policy issues related to tobacco and alcohol addiction, Internet based brand communities and marketing strategies for digital products.

Extended Service Warranties: Why Are They Purchased?

Warranties have traditionally been used as a means to signal to potential customers that the product is high-quality and to allay customers’ anxiety over...

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