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Rafael Rodriguez

Rafael Rodriguez
Focused Management Colombia
Rafael Rodriguez is founder of Focused Management Colombia, based in BogotÁ. His firm specializes in CRM, Balanced Scorecard and Activity-Based Costing. Rodriguez has extensive experience in leading people, project teams and businesses. He began his consulting career after 25 years of work in the media and telecommunications.

Performance Is the Real Test of Your CRM Initiative

No matter how we measure performance, in the end, it will be expressed by one or more financial indicators—growth or efficiency—as defined by management's...

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