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Ken Peterson

Ken Peterson
Ken Peterson has over two decades of experience in the marketing research, retail, technology, hospitality and transportation industries with a recent focus on Big Data Business Insights, and SaaS deployments. This ties in with his long history of P&L responsibility and detailed understanding of improving business operations. He has had the privilege of helping clients in retail, hospitality, technology, travel, sports and media better understand how to make use of the vast quantities of data that is now available, but often underutilized and misinterpreted. He enjoys delivering relevant insig

The Non-Apology Apology

Given the complexity of today’s economy, not to mention global logistics challenges augmented by Covid-19, it’s not a question of “if” but rather “when”...

5 Ways to Create a CX Survey You Would Take Yourself

Photo by Jon Tyson on Unsplash Upton Sinclair is reported to have said: “It is difficult to get someone to understand something when their salary...

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