Patricia Seybold
Patricia Seybold
With 30 years of experience consulting to customer-centric executives in technology-aggressive businesses across many industries, Patricia Seybold is a visionary thought leader with the unique ability to spot the impact that technology enablement and customer behavior will have on business trends very early. Seybold provides customer-centric executives within Fortune 1 companies with strategic insights, technology guidance, and best practices.
How To Provide Customers with a 360-Degree View of Their Context
We need your help! Ronni Marshak and I are revising our book, Customers.com, which was published in 1998. We'd like to "crowdsource" this next...
How Amazon Could Keep Our eBook Business, Even If We Switch to the Apple iPad
It’s not often that we’re faced with the dilemma of choosing between two exceptional customer experiences. The advent of Apple’s iPad poses that dilemma for…
Apple’s iPad: Just Good Enough to Transform the Publishing/Media Industries
My quick take on the iPad, based on the video footage of Steve Jobs’ announcement, is that it is a transformational device. I believe that…
Addressing a Customer Pain Point as the Basis for a New Business
What's at the heart of a good customer-centric business model? We believe that it has four significant components: 1. Ensure that the model is...
The REAL Reason that Google has Lost China
Amid the flurry of punditry and posturing that has surrounded Google's decision to pull its search business out of China and its accusations of...