Patricia Seybold
Patricia Seybold
With 30 years of experience consulting to customer-centric executives in technology-aggressive businesses across many industries, Patricia Seybold is a visionary thought leader with the unique ability to spot the impact that technology enablement and customer behavior will have on business trends very early. Seybold provides customer-centric executives within Fortune 1 companies with strategic insights, technology guidance, and best practices.
Google TV: Will It Spur More and Better User-Generated Content?
I have been intrigued by the flurry of activity surrounding both Apple and Google's most recent forays into...
Google Instant: A Welcome Evolution
Google Instant launched this week. I’m already a fan. I typically use ...
Cloud Computing/Mobile Computing/Network Bandwidth, Green Data Centers and Telehousing
The stampede towards cloud computing/SaaS is happening fast. Nobody ...
Stop Over-E-Indulging!
Matt Richtel is a technology reporter for the New York Times whose "Driven ...
How NOT to Provide Documentation
Most of the world has become Apple fans, even those who don't use Apple products. I...
IT Musical Chairs
High tech musical chairs seem more and more irrelevant to me. So Intel ...
Google Moved My Cheese!
Why Does Google Ignore Usability Best Practices? I hate it when my local supermarket decides to rearrange what's in which aisles in order to improve...
Understanding the Google/China Rift
The Surprising Thawing of the Google/China Cold Shoulder I had been expecting Google to take its marbles and go home—abandoning China to Baidu and other...
Google App Inventor: Right Idea; Missing “Do What I Do” Feature
I was excited to hear about the advent of Google App Inventor for Android—an environment that makes it easy for non-programmers to create apps for…
What’s the Future for Build-A-Bear?
This week, I took a new look at Build-A-Bear Workshop, the retailer that specializes in letting kids create their own stuffed animals. I’ve been a...
What Can Damage Apple’s Amazing Customer Experience and Brand?
Partnering with Suppliers Who Can’t Match the Apple Experience Since Apple has raised the bar so high, it’s tricky for Apple to find partners who…
Grandma Shows National Instruments’ Customers How Easy It Is!
Getting customers to adopt a new product is always a big challenge for any product marketing manager. Chris Delvizis, the Data Acquisition Product Manager...
Improve Your Ecosystem’s Ability to Tackle Complex Issues
There Are Basic Principles We Should Be Applying to Improve Our Capacities to Innovate Peter Horne, one of Patty’s Pioneers, often reminds us that there’s…
First Look: It Takes a Child to Raise a Village
This preliminary version is long for a kids’ picture book. It’s over 100 pages of stories and pictures and heart-rending snapshots of the lives of...
Crowdsourcing Condom Advertising–Will This Work?
You may have noticed this article in the New York Times, A Hip-Hop Contest to Promote a Brand. Trojan, the manufacturers of the Magnum brand...
Apple’s Misstep Keeps Kids from Showcasing Their Innovations on iPhone
Oops. Apple goofed. Last week, Apple did something that created outrage among educators and parents—one of their most important customer segments. Apple banned the use…
Use Customer Experience Mapping to Create Alignment and Buy-In
We've written a lot about the advantages of engaging with customers to co-design their ideal experiences. What we haven't written enough about are the benefits…
Why I Think Amazon’s Cloud Computing Strategy Is Important
I have long wanted to write a non-technical article about Amazon's Cloud Computing/Web Services strategy because I believe that it is a game-changer. Not...
What’s a Customer Chain and Why Is It important?
Without customers, you have no business being in business. Everyone has customers. Businesses have customers: the businessperson or consumer who uses the end product or…
Nokia’s Design by Community Phone
Scott Jordan sent me a link to Nokia's "Design a Concept Phone by Community" site. I've been following the traffic and the dialog...