Patricia Seybold
Patricia Seybold
With 30 years of experience consulting to customer-centric executives in technology-aggressive businesses across many industries, Patricia Seybold is a visionary thought leader with the unique ability to spot the impact that technology enablement and customer behavior will have on business trends very early. Seybold provides customer-centric executives within Fortune 1 companies with strategic insights, technology guidance, and best practices.
How to Excel in a Customer’s Crisis
One of the "Aha's" I've had over the many years that I've been working with companies to improve their customer-impacting business processes is this:...
Data Mining, Privacy and Personalization: Cyberazzi
If you want to be "creeped out" when it comes to how much personal data is being collected and aggregated about you, read Natasha...
Don’t Skip Customer Site Visits!
In the last year, we've seen user experience and product development teams' budgets and timelines slashed. Among the first things that get dropped are...
Facebook Tries to Capture Mobile App Market
Facebook's new App Center has been the center of quite a bit of buzz this week as Facebook readies its IPO. Before May 9,...
App Stores = Markets; Cloud Platforms = Customer Ecosystems
There's clearly a stampede going on to combine app stores, digital downloads, and cloud storage/back-up as ways to create competing and coopetive ecosystems. Amazon,...
What Are You Worth to Facebook Investors?
Facebook's IPO is scheduled for May 18th, 2012. I have no doubt that it will be fully subscribed. If you are a Facebook user,...
Does Monster.com Help Job Seekers Manage Their Careers?
Monster.com was originally designed as a Help Wanted/Need a Job matching site. It's one of the many such sites that have dramatically impacted...
Impediments to “Selling” Customer Co-Design
We're both staunch advocates and practitioners of customer co-design. We don't limit our customer co-design practice to new product development. We've learned over the...
How to Host a Customer Co-Design Event
When you invite customers to spend time with you to help co-design your next-gen products, services, or customer experience, you want them to be...
Why Do We Trust Apple with All Our Data and Not Google?
Since we've been writing a lot about Google and Facebook and the myriad ways they use the information they glean about us, it occurred...
NEW: Sign Up to View Your Google Account Activity
Google is under a lot of pressure since it unveiled its new "we'll-collect-everything-we-have-about-your-use-of-all-our-apps" privacy policy on March 1st. On March 28, 2012, Google announced...
How Can You Keep Facebook, Google, et al. from Tracking You and Your Friends?
I've been blowing the whistle on both Google and Facebook recently for their customer-unfriendly approaches to tracking our activities and the activities of our...
The Dangers of Facebook’s Non-Optional Timeline
The Dangers of Facebook's Non-Optional Timeline "OMG, I've been Timelined!" is becoming a common lament among Facebook users these days. Facebook is...
Will Groupon’s Loyalty Programs Retain the Right Customers?
Groupon is the US-based company that defined the "daily deals" category in this country and has superimposed its brand on pre-existing group deal buying...
Will You Trust Google with Your Searching, Emails, and YouTube Viewing?
The changes are fairly minor. Yet, there's been a furor surrounding the new policy. Why? Google is trying to be more forthright and explicit...
Open Innovation: Combining World-Class Skills with Local Knowledge
One of the most seductive forms of open innovation is to recruit the best minds in the world to work on really tough problems....
What’s Your Customer Cloud Strategy?
With the looming Facebook IPO and the flap about Google's new privacy policies on many peoples' minds, we thought it would be a good...
BestBuy’s Blogging CEO Sparks Criticism from Customers and Employees
Best Buy's CEO, Brian Dunn, blogged a rebuttal to a critical Forbes article in early January. He took responsibility for a number of screw...
Apple to Transform Textbook Publishing
Apple continues to transform education, now taking aim at the broken educational textbook industry. The creation, publishing, approval process, and distribution of educational textbooks...
What Comes After Social Networks and Cloud? Customer Ecosystems
Here's an emerging pattern that we've been following for over a decade. We believe the time is right for these to begin to really...