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Caroline Japic

Caroline Japic
From Hewlett Packard to Tidemark and Bunchball, Caroline has been leading high-impact marketing teams and helping companies establish their brands in the marketplace. Previously, she held senior marketing roles at Polycom, Hyperion, and Tibco. Caroline graduated Magna Cum Laude from San Jose State University with a B.A. in public relations and an MBA in marketing management from Santa Clara University.

Deep B2B Customer Acumen: The Perfect Seal for Leaky Revenue Pipelines

If anyone’s still in doubt about the value of building a multi-dimensional, in-depth understanding of customer relationships in the B2B realm, this should be...

Building Deep B2B Customer Acumen with Human-in-the-Loop AI

Customer service chatbots, intelligent avatars and the rest of the Artificial Intelligence (AI) crew are no doubt heading our way, poised to alter the...

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