Dan McDade
Dan McDade founded PointClear in 1997 with the mission to be the first and best company providing prospect development services to business-to-business companies with complex sales processes. He has been instrumental in developing the innovative strategies that drive revenue for PointClear clients nationwide.
My PowerViews guest today is James Obermayer. Jim is the founder of the Sales Lead Management Association. SLMA is the sponsor of the yearly...
Today's PowerViews guest is Ginger Conlon, Editorial Director of 1to1 Media. She is responsible for the direction and day-to-day editorial operations of award-winning publications...
My PowerViews guest today is Andrew Gaffney. Andrew is currently Editorial Director at G3 Communications, as well as Editor and Publisher of DemandGen Report....
This year's SiriusDecisions Summit was attended by over 1,100 executives and had to be their most successful event yet. While there, I heard that...
Today's PowerViews guest is Christopher Hosford. Christopher is an award-winning business writer and editor based in New York City. He is East Coast Bureau...
The introductory post in this series addressed the problems and costs of applying the cost-per-lead metric to measure the success of B2B lead generation...
In the first blog on the fallacy of using the cost-per-lead metric to measure the success of B2B lead generation investments, we looked at...
As much as marketing and sales best practices—not to mention just plain common sense—dictate that cost-per-lead not play a prominent role in managing and...
My guest today for this third PowerViews interview is Trip Kucera, Senior Research Analyst at Aberdeen Group. His focus in the Marketing Effectiveness and...
In this second episode of PowerViews, I have the pleasure of talking with Jeff Ernst who provides advisory services to CMO and marketing leadership...
I am an avid reader, but I have to admit to reading more novels than non-fiction. However, there was something about the description of...
Lack of clarity and erroneous assumptions about demand generation, lead management and marketing automation are effectively addressed in two recent Software Advice whiteboard videos...
When qualifying and nurturing sales leads, the lead farmer (prospect development professional) has a challenging job. The starting point in lead management is usually...
Are marketing resources or sales reps the right resources to do lead qualification and lead nurturing in the B2B complex sale? The answer is clear,...
Contrary to popular belief, reps don't need more sales leads. They need fewer leads—or more accurately, fewer raw, unfiltered, unqualified leads. Best sales lead...
At first glance, the idea of outsourcing strategic account management may seem absurd. After all, B2B companies usually define strategic accounts as their best customers...
I recently read Paul Gillin and Eric Schwartzman's book: "Social Marketing to the Business Customer". I liked the book (so much so that I...
A good read I discovered recently is a post by Lauren Carlson, What Do You Wish You Had Asked Your MA Vendor?, on the...
In a recent conversation on marketing approaches, friend and colleague Elizabeth Fairleigh, thE Connection, shared an interesting comment: "I was thinking about outbound telephone calls...
Jason Kort is one of the forces behind Marketing Automation Times, a blog dedicated to providing the latest news and information on the world...