Dan McDade
Dan McDade
Dan McDade founded PointClear in 1997 with the mission to be the first and best company providing prospect development services to business-to-business companies with complex sales processes. He has been instrumental in developing the innovative strategies that drive revenue for PointClear clients nationwide.
Three “Lies” That Plague B2B Businesses Today (Part Three of Three)
The Three “Lies” That Plague B2B Businesses Today Are: Cold calling is dead. 57 – 90% of the buying process is complete before a…
Three “Lies” That Plague B2B Businesses Today (Part Two of Three)
Cold calling is dead. 57 – 90% of the buying process is complete before a sales rep needs to get involved. Marketing and sales are…
Three “Lies” That Plague B2B Businesses Today (Part One of Three)
Cold calling is dead. 57 – 90% of the buying process is complete before a sales rep needs to get involved. Marketing and sales are…
Why Cost per Lead is a Bad Way to Measure Your Return on Lead Generation Efforts
Shifting to Outcome-based Accountability and Revenue Metrics While cost-per-lead measurement has been the de facto favorite for evaluating marketing programs, we are seeing radical and...
Q&A With Dave Stein and Steve Andersen
A remarkable new book is changing the way that B2B sales professionals think about, approach, and serve their customers. Co-authored by sales luminaries Steve...
The Whole Truth – Why CEOs Need to Know What Makes Sales and Marketing Click
Understanding the CEO’s role in eliminating wasted marketing spend and increasing sales results—the final of a multi-part blog series. Many challenges facing Sales and…
Lead Nurturing: Triple Your Marketing Return
Nurture leads until they’re ready to turn over to sales is the sixth of 7 Truths about Sales and Marketing that CEOs need to...
Put A Judicial Branch In Place to Eliminate Wasted Leads
Keep leads from being ignored is the fifth of 7 Truths about Sales and Marketing that CEOs need to know. This post is part...
How Much Do Your Leads Cost?
Understand the price you are paying for your leads and then optimize. Document the cost per lead is the fourth of 7 Truths about Sales...
Marketing Needs to Put Skin in the Game
Make marketing accountable for sourcing revenue is the third of 7 Truths about Sales and Marketing that CEOs need to know. This post is...
An Allbound Marketing Approach Closes Your Revenue Gaps
How to drive revenue from all sources is the second of 7 Truths about Sales and Marketing that CEOs need to know. This post...
What Do You Sell, Who Do You Sell It To and Why Everyone Has to Have The Same Answer
How to define a lead and gain agreement is the first of 7 Truths about Sales and Marketing that CEOs need to know. This...
Is Account-Based Marketing the Holy Grail for Lead Generation Nirvana? [PowerOpinions Part 5]
I consider SiriusDecisions to be the gold standard when it comes to best practices in B2B marketing and sales processes. So it’s with great...
Is Account-Based Marketing the Holy Grail for Lead Generation Nirvana? [PowerOpinions Part 4]
There’s no doubt that Account-Based Marketing is on the up-and-up. What are sales and marketing leaders saying about it? That’s what I set out...
Is Account-Based Marketing the Holy Grail for Lead Generation Nirvana? [PowerOpinions Part 3]
I recently asked fellow industry leaders to weigh in on the rising popularity of Account-Based Marketing among B2B companies. This is the question I...
Is Account-Based Marketing the Holy Grail for Lead Generation Nirvana? [PowerOpinions Part 2]
As Account-Based Marketing continues to rise in popularity among B2B companies, I decided to pick the brains of fellow industry experts and get their...
Is Account-Based Marketing the Holy Grail for Lead Generation Nirvana? [PowerOpinions Part 1]
According to a report by SiriusDecisions, 2015 State of Account-Based Marketing (ABM), more than 60 percent of companies plan to invest in technology for...
“Marketing is too important to be left to marketers.”
This saying always amuses me. Partly because it’s true, partly because it’s funny, but also because it’s often misunderstood. It’s funny because it sounds...
PowerOpinions: Making Lead Scoring a Success Part 3 [Expert Advice]
This is the final installment of a three-part series in response to the following question: As we enter the second half of 2015, have companies...
PowerOpinions: Making Lead Scoring a Success Part 2 [Expert Advice]
We recently asked top industry experts the following question: As we enter the second half of 2015, have companies made the adjustments necessary to utilize...