Philipp Wolf

SaaS Pricing Strategies And How To Pick One

Philipp Wolf -
Deciding on a pricing strategy for a SaaS is often not as easy as it looks. Most products have a fixed price and a simple pricing strategy. The manufacturer procures the raw materials, produces the good, adds a margin to cover his profits. This process...

Customer Success Vs. Customer Experience — Is There A Difference

Philipp Wolf -
If you've spent any time reading about customer success (CS), you've probably noticed that it emphasizes crafting positive customer experiences. Read any content about the field of customer experience (CX) and you'll see the same. So what separates the two? Are customer success and customer...

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Best Practices to Prove the Business Value of Customer Experience

CustomerThink’s research finds just 19% of CX initiatives can show tangible benefits. Due to the COVID-19 crisis, the ROI issue is now front and center with CX leaders. Learn the best ways to prove the business value of CX, including ROI advice in customer feedback, customer service, and CX infrastructure.

Hooked On Customers: The Five Habits of Legendary Customer-Centric Companies

Combining his own professional experiences working as a CEO with his extensive research and expertise as an international authority on customer relationships, author Bob Thompson reveals the five routine organizational habits of successful customer-centric businesses: Listen, Think, Empower, Create, and Delight.

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