Philipp Wolf
Philipp Wolf
I'm Philipp Wolf, founder and CEO of Custify.
I spent many years in the leadership team of an international software firm. During that time, I experienced many companies that spent big money getting new clients without first thinking of a systematic approach making sure these new clients are also successful with the product itself.
That's why in 2017 I decided to help other SaaS companies by founding my own company.
I have a strong background and experience in customer centric software design, creating products that users love.
SaaS Pricing Strategies And How To Pick One
Deciding on a pricing strategy for a SaaS is often not as easy as it looks. Most products have a fixed price and a simple...
Customer Success Vs. Customer Experience — Is There A Difference
If you've spent any time reading about customer success (CS), you've probably noticed that it emphasizes crafting positive customer experiences. Read any content about...