Philip Piletic
Philip Piletic
Techloot
I have several years of experience in marketing and startups, and regularly contribute to a number of online platforms related to technology, marketing and small business. I closely follow how Big Data, Internet of Things, Cloud and other rising technologies grew to shape our everyday lives. Currently working as managing editor for a UK tech site.
Disengaged Employees? Your Office Space Might be to Blame
In today's business environment, no company can afford a high turnover rate. With a tight labor market and competition for talent at an all-time-high,...
As AI Takes Over Customer Service, T-Mobile Says Not So Fast
Image credit: https://www.pexels.com/photo/woman-wearing-earpiece-using-white-laptop-computer-210647/ Over the last several years, a whole new industry has evolved around applying the latest in AI-powered innovations to customer services operations...
The Three Most Important Unwritten Rules of Social Media Engagement
For businesses, social media marketing can be a double-edged sword. That's because for every successful social media marketing campaign, like the one that promoted...
How Far Does the Face-to-Face Approach Help to Grow Business Relations?
Image credit: https://www.pexels.com/photo/two-person-shaking-each-others-hands-872957/ Despite the increase in digital technology, the power of face-to-face interaction is more valuable than ever. Of course, social media, email, video...
10 Undeniable Reasons People Use Social Media
Over the past few years, social media marketing has been growing in leaps and bounds with a higher than expected ROI. As odd as...
Boost Your Sales Using New Information from the World of Neuroscience
True sales professionals know that there is more to making sales than having a good gimmick. Neuroscience and the psychology of motivation combine to...
Can Technology Support Small Business Finance?
Launching a startup can feel like you’re running a one-person corporation. When you have to lead all departments, it can be difficult to find...
The 3 Keys to Making the Most of Your Next B2B Trade Show
In today's hyper-connected sales and marketing environment, companies in the B2B space are fighting for a smaller and smaller slice of the attention span...
How Globalization Impacts Small Businesses More Than You Might Think
Globalization is creeping into our lives at a surprising pace. It's no longer applicable to think of local businesses as solely local entities, considering...
What Companies Need to Know About the Most Important Customer Experience Trends
As the years march on, customers are getting more and more used to the thought that they can interact with a brand whenever and...
How Important Is Payment Flexibility?
Not only can flexible payment options help you attract and retain customers, but it can ensure that you get paid more quickly. This is...
Luxury Brands Face Barriers to Online Sales
There aren't very many consumer goods that you can't buy online. That's because consumer demand and lowered overhead have made e-commerce the preferred sales...
Why Customer Experience Is an Integral Part of Data-Driven Marketing
In order for the marketing teams to focus better on customer experience (CX), they definitely need to develop the ability of better managing big...
4 Tips On How to Turn Around a Dysfunctional Millennial Work Environment
Managers everywhere are witnessing how the modern workplace is taken by storm by moody, problematic millennials and need to find ways to better integrate...
What Makes Customers Stay on Your Website?
As a business owner or a marketing manager who takes care of a website, your goal is to get more traffic on it. That’s...
What Will 2018 Bring For e-Commerce?
In the past few years, e-commerce has been developing at a staggering rate with revenues totaling $2.3 trillion in 2017. Statistics predict this number...
Prepare to Negotiate with Difficult Clients in 3 Simple Steps
On the big screen, negotiation looks like an elegant game of witty words, but in real life the situation is often less graceful. Even...
Blockchain Technology: No Longer a Diamond in the Rough
The global technology industry has been abuzz for over a year now with news of advancements in blockchain-enabled platforms. The technology, which is the...
Prepare Your Restaurant for the Future
Nowadays, restaurant owners must be highly competitive to succeed: chain fast foods offer cheap over-the-counter alternatives, dietary trends gain fame rapidly on social media...
A Short Guide for Holiday Season Marketing
The streets are already glowing with colorful lights announcing the holiday season. In the evenings, as they return home from work, people are window...