Philip Piletic
Philip Piletic
Techloot
I have several years of experience in marketing and startups, and regularly contribute to a number of online platforms related to technology, marketing and small business. I closely follow how Big Data, Internet of Things, Cloud and other rising technologies grew to shape our everyday lives. Currently working as managing editor for a UK tech site.
Achieving an Authentic Corporate Identity that Will Satisfy All of Your Customers
At one point, marketing experts suggested that companies should feign authenticity until they actually earned it. However, times have changed drastically. Today's tech-savvy consumer...
The Customer Service Functions Small Businesses Should be Automating
Today, the rapid advances of technologies like artificial intelligence (AI) and machine learning (ML) are making more types of business process automation possible than...
How to Keep Your Customers When You’re Rebranding Your Business
While you might need to rebrand your entire business operation in order to reach a much larger client base, there's always a risk that...
How to Adjust Your Business Approach to Make a Better Impression on Your Customers
Making good connections with customers and developing strong business relationships is harder than ever. Everyone is short on time; every interaction matters. Here are...
Customers are Increasingly Worried About Privacy, but May Not be Changing Buying Habits
Mainstream media outlets have been dedicating an increasing amount of time to privacy issues, though new data suggests that little has been done to...
3 Simple Ways to Boost Employee Engagement and Productivity
Today's businesses face innumerable challenges in their mission to grow and expand market share. The nature of many of those challenges tends to shift...
3 Ways SMEs Can Use Location-Based Marketing to Deliver a Killer UX
Today's global economy is bigger, more interconnected, and competitive than ever before. That's largely due to the internet, which has all but erased borders...
CX Improvements can Make Your Business Resilient Against an Economic Downturn
Customer experience management is more of an art than a science to some people. It refers to any number of processes that are supposed...
Want more conversions? Improve your UX
Do you like dealing with a poorly designed website? Neither does anyone else, judging by the feedback collected from consumers at a number of...
How to Steer Project Management to a Customer-Centric Road
Customers have never had this many options and demands. The power customers have is quite overwhelming, making project management much more important. A project...
Call Centers Need to Evolve With Customer Expectations
A company's primary goal may be to sell, but to do that, it needs to please customers one way or another. Some people make...
Optimizing the Customer Experience for Gen Z
A wise business owner knows to follow their customers' needs. One way to follow customers is to understand customer blocks. For some time, people...
How to Properly Mix Emotions into Customer Experience
Considering how much marketing experts have focused on data in recent years, it's very easy to forget that consumers are people and not a...
Reducing Errors Through Technology to Boost Satisfaction
Errors, especially in the medical field, can have dire consequences. Satisfaction in almost every field requires a service to be rendered without errors. Even...
Why a Smooth Payment Process is Important for Customer Satisfaction
While it might be nice to imagine a world where everything is completely free, consumers understand that they need to exchange money for goods...
7 Ways to Motivate Your Customer Service Team
Do you want to motivate your customer service team but you don't know how? Do you wonder why you have to motivate them? It's...
Rethinking Marketing Funnel Logistics: Understanding Adaptive Engagement
Little do most people know but the idea of marketing has been around for centuries. Although marketing techniques such as advertising and branding on...
5 Ways to Improve the Customer’s In-Store Experience
Image credit: https://www.pexels.com/photo/woman-holding-card-while-operating-silver-laptop-919436/ More people are buying products online than ever before, but brick and mortar stores are still alive and well. Customers still want...
How Client Experience Has Become the Focus of Professional Firms
Image credit: https://www.pexels.com/photo/people-using-computers-on-table-1449052/ Professional firms have had to transition to meet their customers’ needs. There was a time when delivering a quality product or service...
Multilingual Support and How It Can Boost Customer Experience
Image credit: https://www.pexels.com/photo/achievement-adult-agreement-arms-1153213/ The world is multilingual, and a lot of businesses understand that the Internet has opened up a world of new customers. When...