Home Authors Posts by Philip Piletic

Philip Piletic

Philip Piletic
Techloot
I have several years of experience in marketing and startups, and regularly contribute to a number of online platforms related to technology, marketing and small business. I closely follow how Big Data, Internet of Things, Cloud and other rising technologies grew to shape our everyday lives. Currently working as managing editor for a UK tech site.

How eCommerce Businesses Should Train Their Customer Service to Handle Potential Fraud

For today's eCommerce merchants, chargeback fraud is an ever-present problem. After all, it's not easy to validate customers that you may never see or...

The Top Three Mostly-Free Marketing Tactics That Still Work For SMBs in 2022

In the current economic environment, starting a small business isn't easy. Inflation is robbing consumers of purchasing power. And rising interest rates make borrowing...

A Five-Step Guide to Launching an eCommerce Venture on a Bare-Bones Budget

No matter how you look at it, starting a business is hard. And one of the biggest challenges that entrepreneurs face is lining up...

Influencer Fraud is Rampant, And Here’s How to Avoid it

Over the past few years, businesses of all sizes have turned to influencer marketing to reach target audiences that were otherwise inaccessible through other...

How to Gain Authority through Customer Education

Customer education is an excellent way to gain new clients and keep old ones, which makes it all the more shocking that so few...

As Influencer Marketing Grows in Asia, So Does Local Focus

When influencer marketing first hit it big, some commentators felt that it would remain a relatively local phenomenon that didn't grow much beyond the...

The Ever-growing Importance of Freelancers in a Post-pandemic Economy

It's no secret that stay at home orders and quarantine directives have led to a massive growth in the number of people who are...

Experts Find that Few Companies Act on Important Customer Suggestions

In spite of all the emphasis on surveys and marketing research, relatively few companies may actually ever follow through with the studies that they...

4 Ways to Prepare Your Sales Team for the 2021 Fiscal Year

No matter what industry your company might be in, there's a good chance that next year doesn't look that good as far as sales...

What Gen Z Expect from Your Online Brand & How to Give it to Them

Companies that focus on winning over the Generation Z cohort often come off as almost laughable in their attempts. While this demographic indeed expects...

Product Demos that Sell: Tips for Incredible Sales Demonstrations

Anyone who has ever worked in the tech industry or for a startup company knows the power of a good sales demo. Some firms...

Investing to engage – How digital marketing enhances customer experience

When most business owners think about digital marketing, they often think about how it serves the purpose of expanding the customer base.  I empathise with...

The Changing Face of Employee Retention & Management in a Post-COVID Marketplace

While some people have been able to return to normal office hours, a majority of professionals in the workforce are still dealing with the...

What Can Data Visualization Do For Your Sales Department

Businesses generate and collect huge amounts of data, and at the end of the day, it’s on marketing and sales teams to make use...

How Small Business Owners are Saving Money & Streamlining Operations During the Pandemic

Small business owners everywhere are doing their best to salvage what profits they can and put some people back to work if at all...

3 Steps to Start Hiring Diamonds in the Rough

Businesses today need to prioritize finding the best candidates for every job. Instead, they get in their own way by screening out candidates that...

What KPIs You Should Pay Attention to When it Comes to Customer Satisfaction

Businesses that are serious about tracking customer satisfaction know they have to worry  about KPIs or Key Performance Indicators. Many indicators are linked to sales,...

3 Workforce Trends For Businesses to Consider in 2020 And Beyond

As 2019 draws to a close, businesses everywhere are taking stock and trying to forecast what the new year is going to look like...

Smart Ways to Hook Your Customers Instantly

Source: Unsplash They say that you never get a second chance to make a first impression, and nowhere is that truer than in the world...

Achieving an Authentic Corporate Identity that Will Satisfy All of Your Customers

At one point, marketing experts suggested that companies should feign authenticity until they actually earned it. However, times have changed drastically. Today's tech-savvy consumer...

New Posts