Patrick Gladney
Patrick Gladney
Patrick Gladney is the leader and chief development officer for Social Currency, Northstar Research Partners social media measurement and monitoring business. A seasoned communications and business strategist, he believes in the transformational power and potential of the social web, including its ability to uncover unique insights that can positively impact marketing and product strategy.
6 Questions to ask when selecting a social media monitoring vendor
Listening to the voice of your consumer in social media is fast becoming a strategic imperative. According to a recent survey by Leger...
Social Media Report Card for the Canadian Federal Election
Social media marketing and elections. A match truly made in heaven. The candidates are both human and brand, and need to quickly...
Social Commerce: Cashing in on social media
In tough economic times, driving sales is the absolute imperative. Companies are hesitant to invest in initiatives that won't provide an immediate return....
Abstract Social Media Metrics Risk Sidelining Social Media
Below is a synopsis of my talk sitting on a panel at Joseph Thornley’s well organized and attended Third Tuesday Measurement Matters conference in...
The Battle for Digital Supremacy
For me, the most nerve-wracking and exciting part of dodge ball was always the start of the game. Each team is lined up on...
Apple iphone 4 Advertising #fail?
Apple. The Wall Street darling, design-led thinking, we’ve got a larger market capitalization than Microsoft, Apple. The company that formerly encouraged us to Think...
Under the Influence of Social Media – Social Media and the Wine Business
Recently, Shannon Morton from commotion and I gave a presentation to the Canadian Vintners Association talking about the role of influencers in the Wine...
Social Media Analysis Provides Insight into 2010 Toronto Mayoral Election
In October 2010 Toronto will be electing a new mayor. As the campaign heats up, so too does the conversations in social media. And...
Dell’s IdeaStorm – Efficient, Fast and Cheap
I recently attended a very neat presentation on how business are utilizing social media, paving the way for brand innovation, advocacy, customer support and...
Facebook: The new face of evil?
I always got a kick out of Google’s corporate motto, “Don’t be evil.” To me, this ultra-altruistic philosophy was beautiful in its simplicity and...
Impact of Recent Mergers on Social Media Analytics
Most companies, particularly in Canada, are just starting to get their feet wet when it comes to the first step of social media –...
Social Media ROI presentation – AMA Toronto
Last night I gave a presentation at an AMA Toronto chapter event at the Spoke. The focus of the evening was how to calculate...
Study: Ages of social network users | Royal Pingdom
Study: Ages of social network users | Royal Pingdom
Making Social Media Actionable
The best kind of research leads to actionable outcomes. Research must illuminate what to do next rather than give information that’s simply nice to...
Social Media Listening Must Earn Its Stripes
Social media "listening" is an immature yet rapidly emerging form of consumer research. In making the case for social media research, The Advertising...