Peter Mulford
Peter Mulford
Peter Mulford is the chief innovation officer at BTS, a management consulting and professional services firm. Peter has a passion for learning, teaching, and innovating solutions to difficult problems. He began his professional career working for a startup firm in Japan, and BTS has provided him with an opportunity to work with exceptional leaders bringing innovation and strategy to life all around the world on a regular basis.
The key to quality customer-centricity? Data.
Anticipation is often at the core of customer-centricity. Companies that utilize a customer-centric strategy can often predict every want, need, and possible passing fancy...