Peter Chase

Have you heard email marketing is dead?

Stop me if you've heard this one – email marketing is dead. While some may tout that as a truth of the 21st century, the data and the momentum behind ExactTarget's Connections Conference tell a vastly different story. B2B Magazine reports that 59% of...

A Day in the Life of a CRM Extraordinaire

We live in exciting times. Just last week, Salesforce.com announced their vision for a connected marketing suite of the future with their integrated Marketing Cloud. There is no doubt that announcements like these are great news for companies – but are we there yet? Most...

Best of CRM: October 5

Every week, we'll recount some of the best buzz around CRM and data integration. We'll review our favorite articles and share the most pressing findings or key takeaways from each. David Linthicum talks cloud integration and 'big data' By: Stephanie Mann, Assistant Site Editor of...

Best of CRM: September 21

Every week, we'll recount some of the best buzz around CRM and data integration. We'll review our favorite articles and share the most pressing findings or key takeaways from each. This week, as you might imagine, centers around the Dreamforce conference. Dreamforce 12: Social...

Best of CRM, Week of September 14th

Every week, we'll recount some of the best buzz around CRM and data integration. We'll review our favorite articles and share the most pressing findings or key takeaways from each. Don't rush integration of CRM and ERP cloud data  By: Chris Maxcer, SearchCRM Contributor Chris's…

Black & Veatch Talks to Scribe about CRM Integration and Data Quality Best Practices

Black & Veatch, one of Scribe's premier customers, is an employee owned, global leader in building Critical Human Infrastructure™ in Energy, Water, Telecommunications and Government Services. Black & Veatch has over 100 offices and a global workforce of over 9,000 people. We recently...

Best of CRM, Data Integration, Week of August 31st

Every week, we'll recount some of the best buzz around CRM and data integration. We'll review our favorite articles and share the most pressing findings or key takeaways from each. Guide to Influence(rs) Chapter 3  By: Paul Greenberg (@pgreenbe), President of The 56 Group Paul's…

Best of CRM, Data Integration: Week of August 20th

Every week, we'll recount some of the best buzz around CRM and data integration. We'll review our favorite articles and share the most pressing findings or key takeaways from each. Event Report: CRM Evolution 2012 By: R "Ray" Wang, Constellation Research From August 13-15, many…

XRM in the Public Sector: An Interview with Tron Keefer, CRM Practice Manager of...

We've shared many case studies that focus on private sector companies who improve various business functions through customer data integration, like CallidusCloud increasing their sales team's effectiveness by linking sales coaching data with the CRM. But it's not just the private sector that benefits...

Discussing Traditional and Social Customer Data Integration with Neal Schaffer

Recently, the team at Scribe had the opportunity to sit down with Neal Schaffer to discuss the future of social data integration. Social marketing and social data are areas in which Neal is well versed – Neal is the author of two books on...

WPC 2012: All About Windows 8, Cloud Playing Second Fiddle

It is always exciting to visit WPC, Micorosoft's Worldwide Partner Conference, and this year was no exception. WPC 2012 was a lot more international and a lot more dynamic then 2011 – as Guus Krabbenborg at MSDynamicsWorld.com reported, WPC 2012 welcomed over...

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