Paul Conder
Paul Conder
Paul Conder, has a twenty year track record leading multidisciplinary teams, bridging the fields of experience design, interior design, product design and retail strategy. Paul has led research and design projects for many leading global brands, including Starbucks, Starwood Capital Group, Canyon Ranch, Lululemon, Telus, East West Partners, Philips Design Silicon Valley, and Vitamin Water / 2010 Olympic Games - helping clients develop brand-driven interior architecture, products and customer experiences. Paul is a principal at Lenati LLC, leading Lenati's Customer Experience practice.
How to View your Customer’s Experience: Customer Journey Mapping vs. Customer Lifecycle [Infographic]
Customer journey mapping is a tool that has taken the business world by storm—helping companies build an understanding of their customer’s experience and develop...
The New CX Toolbox – Six Research Toolsets for Building a Better Customer Connection
BETTER RESEARCH MAKES BETTER BUSINESS For any customer experience initiative to be successful, the project team needs to be very well informed about the customer’s...
Design Thinking and CX: Part 2
Design is a process that helps people develop systems that other people will use. This process can be applied to software, buildings, space...
Design thinking and CX
There has been a great deal written about “design thinking” in the past few years. Much focus has been placed on its value...
Ten Guiding Principles of Customer Experience
Many businesses are working to foster a better experience for their customers. With customer experience being a new area of focus for many, we...
What’s an Experience Worth? – Building a Business Case for CX
All competitive businesses are dependent on their customer’s experience to drive their growth and prosperity. I can’t think of any exceptions, past or...