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Paul Barsch

Paul Barsch
Fortune 500 marketer Paul Barsch has worked in technology for fifteen years at companies such as Terayon Broadband, BearingPoint Management Consulting, HP Enterprise Services and Teradata. Connect with him on Twitter @paul_a_barsch.

The High Cost of Low Quality IT

In times of tight corporate budgets, everyone wants “a deal.” But there is often a price to be paid for low quality, especially when...

Mobile: It’s Still a Big Deal

With visions of four legged robots rambling through the forest, a pair of virtual reality goggles for every person, and drones flying overhead beaming...

It’s Time to Ditch Scarcity Thinking

In J.R.R. Tolkien’s “The Hobbit,” Smaug the magnificent dragon sits on his nearly unlimited hoard of treasure and coins and tells “burglar” Bilbo Baggins...

IT Doesn’t Matter… Until It Does

While most business leaders equate the Information Technology (IT) department with simply “keeping the lights on,” IT does much more than administer and operate...

Debunking Five Cloud Computing Myths

For the third year in a row, cloud computing is one of the top three technology investments for CIOs. However, there are many misconceptions of “the...

Be Wary of the Science of Hiring

Like it or not, "people analytics" are here to stay. But that doesn't mean companies should put all their eggs in one basket and...

Text Analytics for Tracking Executive Hubris?

The next audacious "off the cuff" statement your CEO makes could tank your company's stock price in minutes. That's because machines are increasingly analyzing...

When Big Data Loses to the Anecdote

It's highly possible that in your next business meeting, you may have data; you may have a solid analysis and even your best recommendations...

Science Needs Less Certainty

A disturbing trend is afoot, where key topics in science are increasingly considered beyond debate—or in other words settled. However, good science isn't without...

The Dirty (Not so Secret) Secret of IT Budgets

Some business users believe that every year IT is handed a budget, which is then fully used to drive new and productive ways to...

The Math Says Yes, But Human Behavior Says No

Data scientists are busy writing algorithms to optimize employee productivity, improve trucking routes, and update retail prices on the fly. But those pesky humans...

Rent vs. Buy? The Cloud Conundrum

Over the long-run, is cloud computing a waste of money? Some startups and other "asset lite" businesses seem to think so. However, cloud computing...

Too Much Big Data, Too Few Big Ideas

A significant portion of the world's knowledge is online and accessible to just about anyone with a web browser and internet connection. But as...

The Center of Analytics Success? Communication!

As technical skills such as programming, application development, and "Big Data" infrastructure management take on added importance, it is imperative analytics professionals also develop...

Is the Purpose of Analytics Just to Turn a Buck?

Ask just about any company why they are jumpstarting an analytics program and you'll undoubtedly hear phrases like "We need to reduce costs" or...

What the Sharing Economy Means for Cloud Computing

The sharing movement is in full swing. Innovative "collaborative consumption" companies are helping pool under-utilized assets such homes, boats, cars and then renting them...

CAPEX for IT – Why So Painful?

CAPEX dollars reserved for investments in plant, property or equipment (including IT) are notoriously hard to secure. In fact, IT leaders often express dismay...

Societal Remedies for Algorithms Behaving Badly

In a world where computer programs are responsible for wild market swings, advertising fraud and more, it is incumbent upon society to develop rules...

In Big Data Endeavors, Don’t Neglect Softer Business Skills

With technical skills such as Java, C++, Python and more in high demand for "Big Data" analytics, it seems like softer business skills such...

Preserving Big Data to Live Forever

If anyone knows how to preserve data and information for long term value, it's the programmers at Internet Archive, based in San Francisco, CA....

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