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Paul Legutko

Paul Legutko
Paul Legutko, vice president of Analytics for SEMphonic, oversees web analytics and SEM analytics projects. Legutko holds a bachelor of arts from Harvard and a Ph.D. and master's degrees from the University of Michigan.

Measuring Web Site Engagement

Large publishing or informational websites pose problems for web analytics, because there is no clear "conversion". These are sites which might have hundreds...

Flash Tracking: What Goes in Doesn’t Always Come Out

Most of the web analytic tools out there claim that they can be tweaked to accommodate all-flash sites. They can. But with...

Cause and Effect: Beware of Ephiphenomenal Effects in Web Analytics

Fact: Rich people drive more BMWs than poor people. But only a fool would conclude from this that driving a BMW will make you...

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