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Laura Patterson

Laura Patterson
Laura Patterson, author of Measure What Matters (Visionedge Marketing, Inc., 2004) and Gone Fishin' (Visionedge Marketing, Inc., 2001), is president and co-founder of VisionEdge Marketing, Inc. in Austin, Texas. Bruce Milne is vice president of Products and Marketing for HyPerformix, an Austin-based IT performance and capacity planning software company.

Loyalty Begins With the Right Customers: Pinpoint Your Marketing Efforts Through Smart Segmentation

Bruce's company, HyPerformix, provides capacity and performance management software for enterprise systems. Its complete end-to-end view of distributed IT environments gives organizations a unique...

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