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Laura Patterson

Laura Patterson
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Laura Patterson is president of VisionEdge Marketing. Jason Horenci heads ING Retail Annuity Group's Segment Marketing. VisionEdge Marketing is not affiliated with, nor a member of, the ING family of companies.

Not All Customers Are Alike: How ING Retooled Its Metrics and Doubled Its Conversion Rate

Whether your business is large or small, it's a good idea to figure out how to optimize your marketing investments and measure marketing's impact....

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