Patrick Barwise

Do You Think Your Customers Love You? Think Again: An Interview With Patrick Barwise

Patrick Barwise -
How do you compete in a globalized market? Think outside the box? Pull out all the bells and whistles? No, argues Patrick Barwise, author, with Seán Meehan, of the new book, Simply Better: Winning and Keeping Customers by Delivering What Matters Most (Harvard Business...

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