Pat Perdue
Pat Perdue has spent the past 18 years managing customer care programs for organizations such as JC Penny, Bell Canada, Tommy Hilfiger USA, and DraftFCB. Currently Pat is a principal at Pat Perdue Communications where he advises both national brands and smaller companies on brand engagement through effective use of social media.
Why Smaller Brands Have a Big Advantage in Social Media Comparing large brands to their smaller counterparts, it's fascinating to see how different sized companies use social…
In Search of a Buzz (Social Media buzz, that is) If you’ve been reading my previous blog entries, you’ll be familiar with the varying approaches...
In my last two posts, I provided an overview of the customer experience via social media (Twitter, specifically) across a variety of industries. First,...
In Part 1 of Social Media and Customer Engagement – A Tale of Two Experiences, I reviewed Zappos.com, as well as Delta Airlines. Best...