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Pat Perdue

Pat Perdue
Pat Perdue has spent the past 18 years managing customer care programs for organizations such as JC Penny, Bell Canada, Tommy Hilfiger USA, and DraftFCB. Currently Pat is a principal at Pat Perdue Communications where he advises both national brands and smaller companies on brand engagement through effective use of social media.

Social Media Overview of Coors Light, Budlight, and Dogfish Head Brewery

Why Smaller Brands Have a Big Advantage in Social Media   Comparing large brands to their smaller counterparts, it's fascinating to see how different sized companies use social…

Social Media Strategies of H&M, Zara, and Esprit – Analysis

In Search of a Buzz (Social Media buzz, that is) If you’ve been reading my previous blog entries, you’ll be familiar with the varying approaches...

How Nike and Adidas use Twitter for Customer Care: Comparative Analysis

In my last two posts, I provided an overview of the customer experience via social media (Twitter, specifically) across a variety of industries.  First,...

Social Media and Customer Engagement – A Tale of Two Experiences (Part II)

In Part 1 of Social Media and Customer Engagement – A Tale of Two Experiences, I reviewed Zappos.com, as well as Delta Airlines.   Best...

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