Pam Dyer

12 Secret Facebook Features Every Marketer Should Use

Mastering hidden Facebook features will help you get ahead of your competition. Managing an active and successful Facebook page with a thriving community can be a daunting experience. As your fanbase grows, so does their insatiable appetite for content. Coupled with their comments, messages, questions, issues, etc., the...

8 Big Social Media Marketing Mistakes Businesses Make (and How to Avoid Them)

Social media marketing is vital for business growth these days. Social media platforms like Facebook and Twitter present unique opportunities to reach your target customers. Whether you’re a startup or a more established company, social media plays a vital role in today’s marketing landscape. It is crucial to...

How to Foster a Cohesive Social Media Brand

Are you using social media marketing to extend your brand’s reach? If so, you’re probably using more than one platform. Twitter and Facebook are the most prominent social networks, but others like Pinterest, Google+, LinkedIn, YouTube, and Instagram are very valuable channels as well. When you’re managing...

How to Foster a Cohesive Social Media Brand

Are you using social media marketing to extend your brand’s reach? If so, you’re probably using more than one platform. Twitter and Facebook are the most prominent social networks, but others like Pinterest, Google+, LinkedIn, YouTube, and Instagram are very valuable channels as well. When you’re managing...

How to Get Started with Instagram Marketing

Instagram is a powerful tool for establishing a visual brand identity. It enables businesses to improve engagement and increase sales by showcasing their products in creative ways and implementing interactive hashtag campaigns. With more than 300 million active users, it is now the most popular photo-sharing social...

9 Awesome Tools for Content Authors and Bloggers

Content marketing isn’t easy. It requires discipline, focus, and a lot of hard work. If you do any kind of writing — blog posts, articles, ebooks, etc. — you know how hard it can be to generate ideas and perfect your text so that morphs into...

How to Create Perfect Headlines for Social Media Posts

Your headline is the first — and maybe last — impression you make on your audience. Although headlines sometimes take a back seat when it comes to writing social media posts, they really should be top-of-mind in your content creation process. A badly-written headline —...

9 of the Best Free Social Media Analytics Tools

Want to know what’s working on social media? Word-of-mouth advertising is very powerful. You need to earn the trust of your audience so they will recommend your products or services to their friends. Chances are that you’re already using Facebook, Twitter, and other platforms to...

How to Promote Your Event With Social Media Marketing

Events are, by nature, social affairs. People attend them so they can connect, interact, and share with their peers. Likewise, people join social media networks such as Twitter, Facebook, and LinkedIn to connect, interact, and share with their peers. If you play your cards right, these similar...

7 Ways to Raise Facebook Engagement [Infographic]

Facebook organic reach for business pages is plummeting. As I noted in a recent post, brands that use Facebook for marketing have seen a sharp drop in organic reach. When Fan Pages launched in 2007, anyone could set up a page for their company and...

3 Proven Ways to Dramatically Improve Website Traffic

Every brand wants more website traffic. After all, more traffic can improve sales and generate company growth. The key is to attract the “right” traffic. If you interact better with your audience, provide content that your visitors want to share, and help online shoppers make informed...

10 Ways to Get More People to Read Your Content

You work hard to create great content — people should see it. Content marketing creates brand loyalty by engaging current customers and attracting new ones. It gives your company a voice and positions your brand as the expert in your field. Producing great content increases...

How to Use Twitter Cards in Social Media Marketing

Twitter Cards enable publishers to attach media experiences to tweets — beyond the 140-character limit. They add a few lines of HTML metadata to blog posts and other thought leadership content that enable brands to stand out from the pack in Twitter feeds that are full of text....

Don’t Make These 9 Social Media Marketing Mistakes

Social media marketing should be part of your strategy. Social networking is the most popular online activity, so it makes sense for businesses to try to engage that audience in an attempt to increase sales. Marketers place a very high value on social media: according to a study by...

12 Essential Elements of a Social Media Marketing Strategy

If you want to attract and engage social-media fans and followers — and convert them into paying customers — you need to map out a clear, goal-oriented social media plan. If you don’t, it will be obvious to your fans and target market that...

5 Mistakes That Prevent Your Content From Going Viral

Why isn’t your amazing content going viral? You do everything you’re supposed to do. You write great blog posts, film interesting videos, and take amazing photos. You share them on Twitter, Facebook, YouTube, Instagram, and your other social media channels. You wait for something to happen, and then …...

8 Tips for Managing a Social Media Crisis

It’s the middle of the night where you are but it’s early afternoon someplace else, where a group of angry customers is mounting an offensive against your brand. Negative videos have gone viral and a barrage of inflammatory tweets and Facebook posts are being hurled in your direction. Rage spills...

20 LinkedIn Mistakes That Turn Off Potential Customers

The professional social network is a force to be reckoned with. It’s a great tool for businesses looking to increase traffic and leads, as well as for people searching for new career opportunities who want to market their expertise. It’s an easy-to-use portal that facilitates the exchange of...

How to Increase YouTube Engagement [Infographic]

Is YouTube marketing worth it? More than 1 billion unique users visit YouTube each month. It is the second most popular search engine and the third most popular site in the world. Nielsen says that it reaches more U.S. adults ages 18-34 than any cable network, a...

The Secrets to Tweets that Generate Engagement

How to say things on Twitter that get noticed Is Twitter part of your social media marketing mix? It should be. With more than 550 million registered users, it is a force to be reckoned with. 66.7% of all public brand mentions on social media happen...

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