Oliver Börner
Oliver Börner
Oliver is a Principal Business Solutions Manager at SAS. With more than 17 years of consulting experience, he has helped companies around the world overcome their marketing challenges. Oliver is interested in analytical sales and marketing infrastructures, with his main focus on B2C companies like telco, financial service providers, retail companies, and automobile manufacturers.
Everybody’s favorite customer-centric idol
When I ask corporate leaders, marketers and IT executives about their aspirations for customer-facing technology, the responses are universally consistent: “We want to be...